A strong brand is one of the most valuable assets a company can have. It's the most important thing to every business. It's the promise of what a company will deliver to its customers. A strong brand differentiates a company from its competitors and sets it apart in the marketplace. It's the sum total of how customers think and feel about a company. A strong brand CI builds trust and loyalty among customers and employees and creates shareholder value. see more here: https://www.behance.net/majd-ibrahim